Here you will find the necessary facts and technical requirements to create your online advertisement
To ensure your campaign launches on time, we ask you to deliver your ads 3 business days prior to campaign start.
Please note that special advertising forms and special campaigns need a longer preparation time.
File Formats
We support all established formats:
- Classic images, e.g. .jpg, .gif
- HTML5 and SVG
- Images for Native Ads and Sitelinks have to be delivered as classic, static images
Please deliver your own HTML5 ad as embedding link, i.e. as URL of your index.html-file (main file).
Costs for hosting and streaming are not included in the depicted rates.
We gladly incorporate your tag-in-tag bookings in JavaScript and iframe variations.
We ask for a protocol-relative delivery of your tracking pixel/ tag-in-tag ad URLs.
If the advertising material is to communicate with other content on the page please contact martin.altersberger@derStandard.at.
You can find the pixel width and height of your desired ad format on our rate card.
Maximum file weights for advertising material:
- In general 80 kB (Kilobyte)
- Mobile ads 40 kB
- Teaser-Images (Native Ad) 10 kB
Animation
An animation in the advertising material may loop up to three times, then stop.
Linking and Clicktrough
We automatically link classic images and click-count them. Non classical file formats must include a click tag on delivery.
- HTML5: Please take a bearing on the IAB-Austria Specifications.
- HTML5 in the iPad app: please use the following script instead of the Java command „window.open(clickTag)“:
var f = document.createElement(‚form‘);
f.setAttribute(‚action‘, clickTag);
f.setAttribute(‚method‘, ‚post‘);
f.setAttribute(’style‘, ‚display:none;‘);
document.getElementsByTagName(‚body‘)[0].appendChild(f);
f.submit()
Close Button
The Sitebar can be equipped with a close button, calling the JavaScript function iab_hide() or IABclose(). The Understitial must not include a close button.
Sound
Sound ads must provide one of these options (no autoplay):
- MouseOver: Sound is only active when a user moves the cursor over the ad and must stop as soon as the cursor moves away.
- Play-Button: Sound is only active when user intentionally clicks on the ad’s sound button.
Ad creation
Upon request we can commission an agency to produce your ad for an extra charge.
In-Read-Video
Please take account of the following technical details:
- Video length: max. 30 seconds (min. 10 seconds)
- File formats: MP4/MOV/FLV or VAST-ReDirect
- File size: max. 2 MB
- Aspect ratio: The video player has a 16:9 ratio. If your video has a different ratio, the free space is filled with black bars (letterbox).
Contact and terms of use
For questions please contact buchungen@derStandard.at.
The terms and conditions of der STANDARD Verlagsgesellschaft m.b.H. to be viewed on derStandard.at/GTCs apply. Subject to alterations. Typing errors reserved.